Based in the United States, serving fans worldwide.

HoyoStar is an independent online retailer operated by BLOCKSULTRA LLC, a U.S.-based company. We offer authentic, officially released merchandise sourced through established retail and distribution channels, with a focus on providing a reliable and accessible shopping experience for fans across North America, Europe, and beyond.

HoyoStar was born out of a love for the worlds of HoYoverse — the breathtaking landscapes of Teyvat, the stars of the Astral Express, and the neon-lit streets of New Eridu. We know what it feels like to fall in love with a character, to stay up late for a new patch, and to want something real and tangible to hold onto from the games that mean so much to us.

That’s why we built HoyoStar: a place where fans can discover officially released merchandise from Genshin Impact, Honkai: Star Rail, Zenless Zone Zero, and more — all in one home.

We’re fans first, collectors second, and a store third.

If you ever need help, have a question, or just want to say hello, feel free to reach out:

Customer Support: hello@hoyostar.com

We believe every fan deserves access to authentic merchandise that celebrates the games they love. Our mission is simple: make officially released merchandise from beloved HoYoverse titles accessible to fans around the world, with care, transparency, and community at the heart of everything we do.

We source authentic products through established retail and distribution channels — no bootlegs, no knockoffs. When you shop with HOYOSTAR, you can trust that you’re receiving genuine, officially released merchandise.